United Asphalt .

The challenge. A paving contractor competing against national lead-gen middlemen for searches in their own backyard.

The approach. A lean WordPress site with genuinely useful service pages (paving, sealcoating, striping), honest project photos, review schema and a quote form that works one-handed on a phone.

The result. The company now outranks the middlemen for its core service-plus-city terms and keeps 100% of its own leads.