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Case study — Construction — 2024

AlphaBau GmbH .

German construction group rebrand + corporate site — engineered heavy, loads light.

03
Construction 2024 Rebrand

AlphaBau GmbH

The challenge. A German construction group with serious engineering credentials looked, online, like a 2009 template — undermining bids for exactly the large contracts they were qualified to win.

The approach. A full rebrand — mark, typography, documentation system — carried into a corporate site structured around project proof: sector pages, project case files and compliance credentials, all in a restrained industrial design language.

The result. The new identity now leads every bid document. Procurement teams find, in one click, the proof that used to take a PDF and three phone calls to deliver.

43%
More quote requests
<2s
Load on 4G
6wk
Concept to launch
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