Case study — Construction — 2024
AlphaBau GmbH .
German construction group rebrand + corporate site — engineered heavy, loads light.
03
Construction
2024
Rebrand
AlphaBau GmbH
The challenge. A German construction group with serious engineering credentials looked, online, like a 2009 template — undermining bids for exactly the large contracts they were qualified to win.
The approach. A full rebrand — mark, typography, documentation system — carried into a corporate site structured around project proof: sector pages, project case files and compliance credentials, all in a restrained industrial design language.
The result. The new identity now leads every bid document. Procurement teams find, in one click, the proof that used to take a PDF and three phone calls to deliver.
43%
More quote requests<2s
Load on 4G6wk
Concept to launchRelated work( Proof )Proof from the portfolio