Management. Suggested ad spend $1,000–$2,500/mo — one service area, one core offer.
Service — Google Ads & PPC Management
Google Ads management that converts.
Search, maps and remarketing campaigns paired with dedicated landing pages — because traffic without conversion is just an invoice from Google.
Most Google Ads budgets leak in the same three places: broad keywords nobody should bid on, ads pointed at a slow homepage, and reporting that celebrates clicks instead of customers. We manage PPC the boring, profitable way — tight keyword intent, dedicated fast landing pages, and math you can audit.
Because we build the landing pages ourselves (see our web design service), the ad and the page are engineered as one funnel. That pairing is usually worth more than any bidding trick: the same spend, landing on a page that converts twice as well, is a doubled budget.
What’s included
01Account & competitor auditWhere the current spend leaks, what competitors bid on, and the realistic CPA math — before we touch anything.
02Campaign architectureSearch, Performance Max, maps and remarketing structured around buying intent, not keyword stuffing.
03Dedicated landing pagesFast, message-matched pages per campaign — the highest-ROI lever in PPC.
04Conversion trackingCalls, forms, WhatsApp taps and purchases tracked properly — decisions need clean data.
05Negative-keyword hygieneThe unglamorous weekly work that quietly saves 15–30% of most budgets.
06Honest reportingCost per lead and revenue attribution monthly — never vanity click charts.
Related work( Proof )Proof from the portfolio
FAQ
( Answers )
Asked often
Enough to buy meaningful data in your market — for most local services that's $500–$2,000/month in ad spend; competitive B2B niches run higher. We'll tell you the honest minimum for your keywords on the discovery call, and we'll tell you if PPC isn't your best first channel.
No. Percentage-of-spend rewards agencies for spending more, not better. We charge a flat monthly management fee scaled to account complexity, so growing efficiency benefits you, not us.
Ads show immediately; statistically meaningful optimization takes 4–8 weeks of data. Expect the first month to buy learning, the second to buy improvement, the third onward to buy predictable leads.
Yes — and we strongly recommend it. Sending paid traffic to a generic homepage is the most common way PPC budgets die. Campaign-specific pages typically lift conversion 40–100%.
FitShould you run ads at all?
Should you be running Google Ads?
Yes, if
- People search for what you sell with buying intent — "emergency plumber near me", "commercial roofing contractor"
- You can handle the leads — speed-to-lead is most of the win
- You have a landing page, or will let us build one
- You can fund a real test: 4–8 weeks and enough budget to learn something
No, if
- Nobody is searching for your category yet — ads amplify demand, they do not create it
- Your budget is $200/month — you will buy noise, not data
- Your site cannot convert — ads to a broken site is a faster way to lose money
If you will still be trading in two years, SEO compounds while ads stop the day you stop paying. Most established businesses should run both — ads fund the pipeline while SEO builds underneath, and ads' keyword data tells us which SEO pages to build first.
PricingManagement and spend are separate
What does Google Ads management cost?
Management. Suggested spend $2,500–$8,000/mo — multiple services or towns, landing pages, CRO.
Management. Spend $8,000+/mo — competitive markets, feeds, remarketing.
The management fee and ad spend are separate — the spend goes to Google, not us, and we do not take a cut of it (percentage-of-spend billing rewards agencies for spending more of your money). And there is a floor: under roughly $1,000/month in spend you will not gather enough data to optimise, and you are better off putting it into SEO or a better website.
ProcessFirst 60 days
What happens in the first 60 days?
Weeks 1–2 · Fix the foundation
Audit, conversion tracking rebuilt (broken more often than not), negatives, structure. Frequently spend goes down here while enquiries hold.
Weeks 3–6 · Learn
Real search terms, real cost-per-enquiry by service and by town. We find which offers actually convert — often not the ones you expected.
Weeks 7–8 · Scale what works
Budget moves to the winners, landing pages get rebuilt against real data, losers get cut.
Google's algorithm needs conversion volume to learn. Anyone promising results in week one is either lucky or lying.
MeasurementWhat we optimise for
How do we measure success?
Cost per qualified enquiry. Then close rate, then revenue per channel where you can share it.
Not impressions. Not CTR. Not "conversions" that are really newsletter signups. A campaign at a $22 cost-per-lead that closes one in four beats a $9 cost-per-lead that closes one in forty — and only one of those looks good in a standard dashboard.
CoverageWhere we run ads
Where we run Google Ads
Campaign selection
Which Google Ads campaign type fits your goal?
Campaign format follows the buying journey, available creative, conversion data and economics of the offer. We do not activate every campaign type simply because it appears in the account.
Search campaigns
Best when prospects actively search for a service, product or urgent solution. We separate different intents, control geography and match each ad group to a relevant landing page so budget is not spread across unrelated searches.
Performance Max
Can extend reach across Google inventory when tracking, creative assets and conversion volume are reliable. It is not a substitute for measurement. We monitor search themes, asset groups, audience signals and lead quality rather than accepting platform recommendations without review.
Shopping campaigns
For ecommerce, product feed quality is part of campaign management. Titles, identifiers, categories, images, pricing and availability influence which searches a product can enter before bids are considered.
Remarketing and video
Useful when buyers need repeated exposure or education before converting. Audiences, exclusions, frequency and creative are controlled so existing visitors receive a relevant follow-up instead of seeing the same generic message indefinitely.
Account control
Who should own the Google Ads account and its data?
The business should retain administrative access to its advertising, analytics, tag management, merchant data and landing pages. An agency needs permission to manage them, not ownership that disappears when the engagement ends.
Business-owned access
Users are invited with the access level required for their role. Shared passwords are avoided, former users are removed and billing details remain visible to the authorised business team. This protects continuity and makes accountability easier.
Documented change history
Major changes to budgets, bidding, targeting, conversion definitions and campaign structure are recorded with a reason. Automated recommendations are reviewed before application rather than allowed to alter strategy without context.
Clean handover
If management changes, campaigns, audiences, negative lists, creative assets and tracking notes stay in the account. A handover should explain what has been tested, which constraints remain and where current performance data can be found.
Permission hygiene
Access is reviewed periodically, especially for third-party tools and old partner accounts. The goal is enough access to operate efficiently without leaving unnecessary administrative permissions connected indefinitely.
Optimisation cadence
What work happens during ongoing Google Ads management?
Effective management is a repeating cycle of diagnosis, controlled change and evaluation. The exact frequency depends on spend and data volume; busy accounts can support faster decisions than campaigns with only a few clicks each week.
Review demand and quality
Search terms, lead outcomes, budget limits and conversion diagnostics show where performance changed. We separate genuine trends from normal variation before making a major decision.
Make focused changes
Bids, budgets, negatives, ads, assets, audiences and landing-page recommendations are adjusted around a clear hypothesis. Changing everything at once makes it difficult to understand what caused the result.
Evaluate after conversion lag
Results are reviewed after enough time and volume for conversions to appear. A campaign is not judged only by clicks or the most recent day, especially when buyers take longer to call, book or complete a purchase.
Share the next decision
Reporting explains what changed, what was learned and which action follows. It also flags commercial issues outside the ad account, such as missed calls, weak offers or slow lead response, when they affect the true return.
Measurement
How do we know whether a paid lead is valuable?
A form submission is not automatically a good conversion. Optimisation improves when the account can distinguish real enquiries, qualified opportunities and closed revenue from spam or low-intent actions.
01 / Events
Primary and secondary conversions
Calls, completed forms, purchases or confirmed bookings can be primary goals. Helpful signals such as a pricing-page visit may remain secondary for diagnosis, but they should not inflate the results used by automated bidding.
02 / Quality
Lead qualification feedback
Where the sales process allows it, campaign and keyword data are connected with lead outcomes. Knowing which enquiries became qualified opportunities is more useful than optimising every form completion as though it carried equal value.
03 / Calls
Phone and booking measurement
Call clicks alone can be misleading. We configure appropriate call measurement and booking confirmation events, then test them across devices so meaningful conversations are visible without counting accidental taps as wins.
04 / Consent
Privacy-aware tracking
Measurement is configured around the site’s consent and privacy setup. Enhanced measurement or customer data features are only used when the business has the necessary disclosures, controls and lawful basis.
Traffic quality
How do we control search terms, negatives and wasted spend?
Keywords are instructions, while search terms show what people actually typed. Regular search-term review is how an account learns which traffic deserves more budget and which traffic must be excluded.
Intent-based structure
High-intent service searches are separated from research, branded and competitor themes. This protects budget, makes ads more specific and lets the report explain which type of demand produced each enquiry.
Negative keyword controls
Irrelevant jobs, training, free resources, unsupported services and out-of-area intent can be excluded where appropriate. Shared lists are reviewed carefully because an overly broad negative can block valuable searches as easily as a loose keyword can invite poor ones.
Location and schedule review
Presence settings, service areas, device performance, hours and day-of-week results are reviewed against real operations. A local company should not pay for interest from locations it cannot serve or calls when nobody can answer them.
Budget decision rules
Budgets move after enough evidence, not after one unusually good day. We consider lead quality, conversion lag, impression opportunity and marginal cost before scaling a campaign or cutting a term.
Landing experience
Why does the landing page affect Google Ads performance?
The click only creates an opportunity. The page must confirm the promise, explain the service, reduce risk and make the next action easy—especially on mobile.
Message match
The opening section reflects the service and intent named in the ad. Visitors should not need to search a general homepage to confirm whether the business provides what they requested.
Useful proof and clarity
Process, service area, realistic expectations, ownership and verifiable evidence answer the questions that delay a call. We avoid fabricated urgency, unsupported results and forms that demand information before earning trust.
Fast mobile action
Pages are checked for load speed, readable type, stable layout, usable forms and clear call or booking options. Our web design service can rebuild weak landing experiences when page quality limits the media strategy.
Responsible testing
Tests focus on meaningful changes such as offer, proof, page structure or form friction. A winner is adopted after sufficient data and lead-quality review, not because a button colour produced a temporary fluctuation.
Reporting should answer five questions: what was spent, which searches and campaigns produced enquiries, what those enquiries cost, whether they were useful, and what will change next.
Commercial fit
How do lead generation and ecommerce campaigns differ?
Both use auctions and conversion data, but the economic model is different. Lead generation must account for qualification and close rate; ecommerce can often connect advertising more directly with order value and margin.
Lead-generation accounts
We work backwards from the value of a customer, close rate and the proportion of enquiries the team can serve. Calls, forms and bookings are reviewed for quality. Geography, hours and service type are tightly controlled because an enquiry outside the operational fit has little value even when the cost per lead appears low.
Ecommerce accounts
Product margin, average order value, repeat purchase behaviour, returns and stock availability inform the acceptable acquisition cost. Feed health, Shopping visibility, promotions and landing-page experience are managed alongside bids because the ad account cannot compensate for inaccurate product data.
Budget forecasting
We estimate a starting range from search volume, typical click cost, expected conversion rate and the number of conversions needed to learn. Forecasts are scenarios, not guarantees. If the available budget cannot generate enough evidence in a competitive market, we recommend a narrower test or a different channel.
Capacity and sales response
More leads do not help if calls are missed, quotes are delayed or stock is unavailable. Campaign pacing should match delivery capacity, and sales feedback should reach the advertising team so budget is not scaled into an operational bottleneck.
Free Google Ads audit
Find out where your ad spend is leaking.
Send us your account. You will get the wasted spend, the tracking problems and the fastest fixes — free, and yours to keep.