Redesigned, not reset.
We keep the equity — rankings, content that works, links you’ve earned — and rebuild everything that’s holding you back.
The most dangerous sentence in web projects is “let's just start fresh.” Done carelessly, a redesign torches years of SEO equity overnight — rankings, backlinks, indexed pages, gone. Done properly, it's the highest-leverage investment a business website can get.
Our redesigns start with a forensic audit: what ranks, what converts, what loads slowly, what confuses users. We keep and strengthen the first two, rebuild the rest, and migrate with redirect maps and re-indexing plans so Google follows the move instead of forgetting you.
What’s included
Only if it's done carelessly. With proper redirect mapping, content preservation and re-indexing plans, rankings typically hold — then improve as speed and structure upgrades take effect. This migration discipline is standard in every Axenor redesign.
Signals: load times over 3 seconds, mobile experience that embarrasses you, bounce rates climbing, a design that predates your current positioning, or a CMS your team fights instead of uses. Two or more — it's time. Run through our redesign checklist on the blog.
Yes — phased redesigns (homepage and money pages first, interior templates after) spread cost and de-risk the transition. It's often the right call for larger sites.
Typically in the same $2k–$5k+ range as a new build — the audit and migration work replaces some of the from-scratch design work. Fixed quote after the free audit call.