Built for
Roofers & roofing contractors
Residential, commercial and storm-restoration roofing companies, from one crew to multiple branches.
Roofing websitesWeb design for roofers & roofing companies
Roofing website design that wins inspections and estimates
Axenor designs and builds websites for roofers and roofing contractors across the United States. A roofing website has to do two jobs: catch the homeowner who needs an urgent leak or storm repair, and convince the one planning a $15,000 roof replacement that you are the safe choice. We build every roofing site with a click-to-call number above the fold, a page for each roofing service and service area, visible license, insurance and manufacturer credentials, and local SEO from day one. Most roofing websites we build cost between $2,000 and $5,000 and launch in four to six weeks.
Typical cost
$2,000–$5,000
Fixed quote after a free review. Landing pages for ads from $800.
Timeline
4–6 weeks
From kickoff to launch, including content, photos and local SEO setup.
Included
SEO-ready from launch
Service pages, service-area pages, schema, estimate forms, call tracking and review display.
Get a free roofing website review · See all web design services
Why it mattersHow homeowners choose a roofer
Why does a roofing company need a professional website?
A new roof is one of the biggest purchases a homeowner makes, and roofing has a trust problem: after every storm, out-of-town crews knock on doors. Homeowners look you up before they let you on the roof. Your website is where they decide whether you are local, licensed and worth an estimate.
A strong roofing website does what a directory listing or a Facebook page can’t. It ranks you for the jobs you want most (roof replacement, storm damage, commercial flat roofs) in the towns you serve. It shows proof: real project photos, reviews, warranties, manufacturer certifications and insurance claim experience. And it turns visitors into booked inspections with short estimate forms and click-to-call that work at night and on weekends.
It also makes your other marketing cheaper. Google Ads and Local Services Ads convert better when they land on a fast, specific page, and your Google Business Profile ranks higher when it links to a site with real service and service-area content.
Must-havesWhat we put on every roofing site
What should a roofing website include?
These are the elements that separate roofing websites that fill the estimate calendar from ones that only look good.
- Click-to-call and “free inspection” buttons fixed on mobile, because most roofing searches, especially after storms, happen on a phone.
- One page per service: roof replacement, roof repair, storm and hail damage, shingle, metal, flat and commercial roofing, gutters, siding.
- Service-area pages for the towns and counties you really cover, with local projects and details, not swapped city names.
- License, insurance and manufacturer credentials (for example GAF, Owens Corning or CertainTeed certifications you actually hold) stated near the top.
- Before-and-after project galleries with the town, roof type and materials for each job.
- Insurance claim help: a plain explanation of how you work with adjusters on storm damage, which is one of the top questions homeowners have.
- Warranty details for both workmanship and materials.
- Reviews from Google shown next to the services they mention.
- Cost guidance: a “what affects the price of a new roof” section that answers the first question before the call.
- Financing options where you offer them, since they help homeowners say yes to a replacement.
- Fast load times (under 2.5 seconds on mobile) and RoofingContractor / LocalBusiness schema for Google and AI assistants.
- Call and form tracking so you know which pages, towns and ads produce signed jobs.
What we buildRoofing web design services
Our roofing website design services
01
Custom roofing website design
A site structured around how homeowners buy a roof: urgent repair paths, replacement research, proof and an easy estimate request. No generic templates.
02
Local SEO for roofers
Service-area pages, Google Business Profile optimization, citations and review systems that help you show up for “roofer near me”. More on our SEO services.
03
Roofing website redesign
Have a site that looks dated or doesn’t bring in estimates? We rebuild it without losing the rankings you already have. Website redesign.
04
Storm and ad landing pages
Fast, single-purpose pages for Google Ads, Local Services Ads and storm-season campaigns, matched to each campaign to lower your cost per lead.
05
WordPress for roofing companies
Your office can add projects, photos, towns and offers without calling a developer. WordPress development.
06
Hosting, care and speed
Updates, backups, security and speed monitoring, so the site stays fast and online during storm-season traffic spikes. Website maintenance.
PricingPlanning ranges, not packages
How much does a roofing website cost?
Most roofing websites cost between $2,000 and $5,000. The price depends on how many services and service areas need pages, how large the project gallery is, whether you need financing or instant-estimate tools, and how much of the content we write.
A single high-converting landing page for ads, storm campaigns or one core service, with click-to-call and an estimate form.
Full site: service pages, service-area pages, project gallery, reviews, estimate forms, schema and local SEO setup.
Several branches, commercial and residential divisions, CRM integrations, instant estimate tools and custom features.
These are planning ranges, not fixed packages. After a free review you get a fixed quote, so the price doesn’t change once the project starts.
ProcessFrom kickoff to booked inspections
How we build a roofing website
Discovery
We map your services, towns, most profitable jobs and competitors, and check what homeowners in your area actually search for.
Structure & content
We plan every page (services, service areas, storm damage, financing, projects) and write the copy with you, in plain language.
Design & build
Mobile-first design and a fast WordPress build, with call tracking, estimate forms, schema, galleries and your Google Business Profile connected.
Launch & grow
We launch, submit the site to Google and track which pages and towns produce inspections, so we know what to improve next.
FitRead this before you enquire
Is Axenor the right fit for your roofing company?
A good fit if you
- Want more direct inspection requests and fewer shared leads you have to fight over
- Serve specific towns or counties and want to rank in each of them
- Have real project photos, reviews, warranties and credentials to show
- Want a site your office can update without a developer
Probably not a fit if you
- Need a $300 template this week (a DIY builder is the better call)
- Want guaranteed first-place rankings (nobody honest can promise that)
- Can’t follow up on estimate requests within a day
Why AxenorBuilt by engineers, measured in estimates
Why roofing companies choose Axenor
Designers and developers in one team
The people who design your site also build and optimize it, so speed and SEO are built in, not bolted on.
Trades and construction experience
We’ve built sites for contractors and construction companies like Dependable GC and United Asphalt, businesses that sell on trust and local reputation.
Ready for AI search
Pages are structured so Google AI Overviews, ChatGPT and other assistants can understand and recommend your roofing company.
Since 2020
500+ projects delivered for clients in 10+ countries, from our base in Fort Lee, New Jersey.
FAQRoofing website questions
Roofing website design FAQs
How much does a roofing website cost?
Most roofing websites cost $2,000–$5,000. A single landing page starts around $800, and multi-location sites with CRM integrations or instant-estimate tools run $4,000–$10,000 or more.
How long does it take to build a roofing website?
Four to six weeks for a full roofing company website, including content, project galleries, service-area pages and local SEO setup. A landing page can be ready in one to two weeks.
What pages should a roofing website have?
A homepage, one page per service (replacement, repair, storm damage, shingle, metal, flat or commercial roofing), a page for each main service area, projects, reviews, financing if offered, about and a free inspection or estimate page.
How do I get more roofing leads from my website?
Make calling and requesting an inspection effortless on mobile, build pages for each service and town you want jobs from, show real projects and reviews, and support the site with local SEO and targeted ads.
Will my roofing website rank on Google?
We build every site with local SEO foundations: service and area pages, schema, fast load times and Google Business Profile links. Rankings depend on your market and reviews, and our SEO services can take it further.
Can I update the website myself?
Yes. We build on WordPress, so your team can add projects, photos, towns and offers without calling a developer.
Do you only work with roofers in New Jersey?
No. We’re based in Fort Lee, New Jersey, and build roofing websites for companies across the United States.
Do you redesign existing roofing websites?
Yes. We rebuild the site while keeping your existing URLs and rankings, so you don’t lose the traffic you already have.
Get a free roofing website review
Send us your current site (or tell us you don’t have one). We’ll show you what’s costing you estimates and what a new site would change, with a fixed quote. No obligation.